Eulerian Blog:
Info, tips & tricks
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How do you follow an off and online customer journey?
The journey to conversion is getting more and more complex and switches casually from online to offline. We look at ways to keep up with your customer.
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How to avoid missing out on data due to GDPR
Faced with increases in adblocker use and the implementation of GDPR, how can we avoid damage to our data-driven strategy?
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How do I measure the impact of my TV campaigns?
How do you know if your TV campaigns are having a real impact on the consumer? Defining their value-add can be tricky, but we have a solution.
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How do I collect data from mobile apps?
The use of mobile applications is growing rapidly. Here you will find some tips to help you master this new data source.
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Unifying the Customer Journey: the key to data-driven growth
Data is the driving force of my growth, but my customer Journey is complex and needs to be unified to get the most out of it. Where do I begin?
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What are the benefits of centralized collection?
The unification of the customer journey is often hampered by inconsistent data structuring. Here you can find a way to centralize it all.
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Understanding the points that affect my Data Lake
You continuously collect data; however there are still blind spots on your Customer Journey that affect your Datalake. Identify and optimize!
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Unified customer journey: 3 important steps
Your customers’ journeys have become complex and you are wondering how to effectively launch your people-based collection. Click here for a solution!
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What is Multi-Touch Attribution?
One of the most complex jobs for marketers is determining the channels that land the best ROI. MTA could be the solution.
