There was a time when the purchasing process of customers was extremely simple, basic. But that was before. Today, the customer can use multiple media (desktop, mobile etc.) and channels to go after a single conversion.
And then you can ask: Which media partner(s) are payed for this sale? Which helped to create engagement? Which touches were useless?
Find the answer to your questions in this white paper with:
Phase 1 – The control
Make daily decisions about your campaigns and maximize performance to react quickly (readjust or cut the campaign for example).
Phase 2 – The test
Optimize the affiliate channel on the acquisition of new customers.
Phase 3 – The trends
Follow in time the valuation trends of the channels. (which channels should be revised upwards in the Mix Media and vice versa?)
The benefits
Access to a complete and concrete methodology
Lead a strategy in the short, medium and long term
Succeed in getting out of the Last Click
Structure according to the Customer Journey
Optimize your Mix Media
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