Lifetime Value

The Lifetime Value, or LTV, represents the predictable average revenue that customers will generate during their “lifecycle”, that is, during their relationship with the brand.

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Getting attribution right

How to discover the complexity of your Customer Journey? — Understand your Customer Journey

L’attribution : c’est quoi et pourquoi ? — Marketing attribution: what you need to know

Attribution & omnicanalité – 5 étapes pour des 1ers insights ROPO — Stages of “Research Online Purchase Offline” (ROPO)