Our White Papers Library

Ask yourself the right questions to assess the need to evolve your marketing attribution and get into the details of your customer journey.

This white paper on marketing attribution talks about how to evolve your attribution strategy depending on your customer journey.

This 60-page white paper will explain how to unify the Customer Journey and get the very best out of it.

This white paper will answer the following questions: Why is attribution important? What internal resources will I need? How do I analyze the results?

In this white paper on the customer journey you will discover 5 consumer stories that any marketing professional will find value in.

5 recommendations for a quick and efficient start of an attribution project.

In this white paper on our Data Management Platform, we talk Fnac, YES.sncf and SFR’s strategy. You’ll see what a DMP can do.

To be properly exploited and to generate secure analysis, the data collected must be reliable, complete, and available quickly in real time.