Solutions
Functional comprehensiveness at the service of your business performance.
Attribution & Marketing Mix Modeling
Benefit from an overview of the performance of all your marketing channels to control the profitability of your campaigns in real time! Target your actions and evolve your attribution to optimize your media budgets.
REAL-TIME MARKETING PERFORMANCE REPORTS
Manage your daily marketing performance with over 100 KPIs.SINGLE-TOUCH ATTRIBUTION MODELS
Compare different attribution views and opt for the best model.MULTI-TOUCH ATTRIBUTION MODELS
Test multi-touch attribution views and remunerate your partners based on their actual contribution.DATA-DRIVEN MODELS (MARKOV/SHAPLEY)
Adopt algorithmic attribution to better understand the contribution of your levers.PREDICTIVE & BUDGETARY PLANNING
Capture or automatically re-import your media spend from previous years and project your future achievements.Insights (IA)
Be alerted in case of fraud or configuration issues. Discover your “Next Best Actions” for your media mix.CUSTOM REPORTS
Create customized reports tailored to your needs.CUSTOMER JOURNEY REPORTS
Discover your customer journeys and qualify the role of each marketing channel with filterable reports.ROPO REPORT
Measure the impact of your online campaigns on your in-store conversions.People-Based attribution
Apply your audience segments to your attribution.BUDGET SYNCHRONIZATION
Automatically synchronize your partner budgets to easily measure your ROIs.MEDIA PARTNER ACTIVATION
Share your data with your media partners and BI tools.Marketing Mix Modeling
Take a higher view with a strategic analysis of the impact of your marketing actions.Analytics
Gain key insights on your online user journeys and identify the role of your marketing actions in your conversions.
REAL-TIME MARKETING PERFORMANCE REPORTS
Manage your daily marketing performance with over 100 KPIs.AUDIENCE MEASUREMENT / SITE-CENTRIC
Find all the classic web analytics reports (page group path, heatmap, conversion tracking, etc.) and customize your reports to your own needs.Insights (IA)
Be alerted in case of fraud or configuration issues. Discover your “Next Best Actions” for your media mix.CUSTOM REPORTS
Create customized reports tailored to your needs.CROSS-DIMENSIONAL ANALYTICS
The dimension explorer feature allows querying all navigation data and presenting it in specific dashboards.SITE-CENTRIC ANALYTICS REPORTS
Analyze the performance of your online site and understand user behaviors.USER-CENTRIC ANALYTICS REPORTS
Analyze the performance of your online site and understand user behaviors.PRODUCT ANALYTICS
Identify the most effective channels for each product.Segmentation
Structure and segment your data to analyze in detail the behavior of your users on your site and its evolution over time.Activation
Use your audiences in your daily or strategic analyses. Activate your data with your partners to energize your campaigns.
Audience engine
Create custom audiences.CONNECTORS
Over 200 native connectors to link your data to the media and technological ecosystem of our industry (Meta, Criteo, Google, ContentSquare, etc.).AUDIENCE REPORT
Analyze the performance of your audiences through your activation partner network.Data Management
Collect, secure, organize, and manage your data.