Isn’t it the dream of every marketer to touch the prospect with the right message at the right time?
To have enough information to predict that he will soon buy or turn away from a particular product / service?
Concretely, if for example I say wedding, you can think honeymoon. If I say baby, you can think new apartment or car.
A moment of life = a marketing opportunity (acquisition and/or retention)
In this white paper, the following topics will be covered:
- Data collection and reconciliation key (moments of life) to detect new needs.
- Activation of personalized e-marketing campaigns to optimize your conversions.
- Retention of your customers and limitation of the churn thanks to various marketing actions.
- Detection of marketing opportunities (wake up inactive customers, reengage in real time …).
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